Juice Project – Design Research and Analysis

What is Branding?

Branding is derived from who you are, who you want to be and who people perceive you to be it tells them what they can expect from your products and services, and it differentiates your offering from your competitors, simply put your brand is your promise to your customer.  A brand is your purpose, reputation, and more than just a great logo.  It creates an image for your product and builds the trust of your customers.

Competitors

Minute Maid

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Marigold Peel Fresh & Tropicana Twister

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Survey

This is the summary of my survey based on Google Form and in this image some research about Tropicana juice brand, analyzing the important keys that each of their juice has different ideas on how they emphasize more for their consumers.

Grad Project Graphic Design_14The survey result is quite useful to understand what is important elements that should apply on the juice.  Based on the answer, the most important values are trusted ingredients, tasty flavor, and affordable price.  And the design style that people like to see is illustration, simplicity, innovative, and fun.

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